The last two years have been a nightmare for the hospitality industry. Lockdowns and restrictions made it hard for most restaurants to prosper. But with 2022 here with us, there is hope that the industry will recover and bounce back.
But with customers’ demands and hospitality trends changing, your business needs to stay up to date to remain relevant. So, is your restaurant ready for the 2022 trends? If you’re not, don’t panic, you’re not alone.
This post will provide you with seven major 2022 trends that will likely define your success in 2022 and the decade to come.
Seven major 2022 trends
Trends play a crucial role in the success of a business in any industry. In the hospitality industry, trends will give you early warnings about what’s correct or wrong as far as the future is concerned.
Here are seven major 2022 trends in the hospitality industry:
For years, sustainability has been a trend in the hospitality industry and will retain its position in 2022. A natural extension of eliminating unnecessary paper consumption, avoiding disposable plastics, and reducing food waste are shaping the decisions made in the hospitality industry.
In 2022, guests will certainly consider booking through responsible restaurants and travel agencies to protect the earth. Environmental and ethical eco-conscious considerations are expected to shape the decision in the hospitality industry.
2. Health and well-being
The COVID-19 pandemic was a nightmare to most owners in the hospitality industry. With the disease still lingering around, it’s apparent that the wellness and health of everyone involved will remain integral in 2022.
Today, ensuring everyone’s safety in the hospitality industry is essential. From the Customers to the employee, everyone needs to feel and stay safe wherever possible.
The wellness industry is booming, with hospitality venues expected to take a large piece of the pie in this industry. In addition to providing customers with the usual relaxation services, there is increasing demand for health technology and treatment plans to heal the soul, mind, and body through holistic hospitality.
Personalisation has been a trend in the travel and hospitality industry for the past few years and will continue to be crucial in 2022. This trend takes advantage of customers’ data to create a customised experience for existing and potential customers. It allows hotels and other related businesses to serve customers based on their preferences.
Personalisation is among the most crucial 2022 trends in that it’ll help you maintain your loyal customers while attracting the attention of new ones. It allows directors and owners in the hotel industry to provide a more personalised experience, increasing the customer base.
4. Increase in solo travellers
Let’s be honest: sometimes even the most like-minded travelling partners can be a drag. We all want to spend some time to ourselves, practising mindfulness or doing whatever it is that we like.
To make solo travellers comfortable, restaurants are lowering the traditional barriers between staff and guests and developing interior designs that evoke a sense of homeliness. Most hotels are also trying to cultivate an informal atmosphere to encourage a feeling of the hotel community.
5. Digitalised customer experience
Technology is among the most crucial 2022 hotel and hospitality industry trends. It helps restaurant owners manage the service they provide to their customers. Specifically, certain mobile apps and systems are becoming a necessity in the industry.
For instance, the POS system has revolutionised the hotel industry by making hotel operations easy and reducing overall costs. In 2022, the POS system is expected to play an even more crucial role in the hotel industry, with customers’ needs expected to be more technology-based.
To stay ahead of the curve, it’s recommended that you dig deep and make the investment in POS systems and any other technology that looks to improve your customers’ experiences.
6. Places with purpose
Consumers are increasingly becoming purpose-driven, not only in the hotel and hospitality industry. In fact, research shows that 78% of customers will more likely remember a firm with a strong purpose.
That is why travellers are becoming more interested in learning the roots of their destinations. They only want to spend money in places with a purpose. Thus, having a business driven by purpose is one of the 2022 trends that will impact the hotel and hospitality industry.
7. Bleisure travellers and hotel workspaces
The concept of remote working is becoming commonplace. It provides flexibility to employees, making them more productive and stress-free. This trend is expected to grow further in 2022. Early in 2021, 97% of employees stated that they were willing to work remotely longer. And what does this mean for your businesses in the hotel and hospitality industry?
You can leverage this opportunity to create a conducive working environment for your customers. Bleisure travellers are expected to be more in 2022, and it’s only wise if you prepare your hospitality venue for working clients.
For instance, you can offer ample plug sockets, free, stable WIFI, and maybe offer free coffee.
The bottom line
There you have it: seven of the best 2022 hotel and hospitality industry trends. Implementing these trends in your hospitality business is a surefire way to get the upper hand in the market.
Now, if you’re looking to partner with a firm to implement the POS system for your hospitality business, you might want to have a look at Winpos. We’ve implemented POS systems for some of the best restaurants and hotels in the U.K for years. Reach us today for more information.