8 Trends That Will Redefine the Food and Beverage Industry in 2020


Before the COVID-19 pandemic brought the whole hospitality industry to its knees, its close partner, the food and beverage industry was also facing significant shifts and demonstrating several strong trends going through 2020.

If you want to see the way forward for your business with 2020 vision, we recommend that you take these industry trends and shifts into consideration.

The food, beverage, and hospitality industries have always been competitive—and now even more so as self-isolation measures keep people at home. During this time, however, there are opportunities for food and beverage services that can pivot.

Also, once restrictions come to an end, food and beverage businesses must position themselves at the forefront of customer demand.

The way to go about this is to find out what customers want and need, which is precisely what we are about to do. Sit back, and keep reading to find out the top 8 food and beverage trends you need to know about.

1a. Safety and Distance

This is a last-minute add-in since we wrote this article. As we move from lockdown into a transition period, two words are going to be consistently seen and heard ‘social distancing’. Social Distancing will be a crucial weapon.  Social Distancing is what your customers are going to be looking for, even before they look at your hygiene rating.

food and beverage industry social distancingAt a minimum, think about removing a few tables and placing appropriate signs up. Take a look at what the really big ‘essential shops’ are doing now and then plan to implement what you can from their ideas.

You’ll also need to think of your staff’s safety by adding a protective screen to all your epos devices. These Antimicrobial screens can kill up to 99.9% of Germs and bacteria. It’s a bit like a screen protector for your phone, but it kills germs and bacteria as well. We can supply you with these just contact us

1. Local Is Where It’s At

Locally, ethical, and cleanly produced food has been seeing a surge in popularity for some time, so it is no surprise that this continues as a top food and beverage trend for 2020.

Reports are showing that the demand for organic foods is booming, with 87% of households in the UK buying some organic food items. With wellness taking centre stage in popular culture, the demand for food that supports healthy and sustainable lifestyles is not likely to go away anytime soon.

2. Shall We—Share?

According to research, up to 69% of millennials take photos of their food before eating it.

sharing food and beverage photos on socialWhen it comes to restaurants and prepackaged food offerings, businesses can take advantage of this habit of sharing to boost brand visibility.

The key, of course, is to ensure that all meals served are pristinely and strikingly plated. Ready-made foods should be packaged attractively so as to look their best when its time to shine on Instagram.

3. Plant-Powered

According to the Vegan Society, there are over 600 000 vegans in Great Britain and the UK was the most popular country for veganism during 2019.

Besides this base, many people do not have any dietary restrictions around meat, but who aim to eat more plant-based foods.

Thanks to these trends, plant-based meat, milk, and cheese substitutes are experiencing a hot moment. As producers and chefs become more adept at creating flavorful plant-based versions of popular foods, so do consumer expectations rise.

Because of this, well made plant-based dishes and foodstuffs will help businesses in the food and beverage industry to stand out from the crowd in 2020 and beyond.

4. Artisan Wines and Craft Beers Continue in Popularity, but Alcohol Drops

Another marked trend that is continuing to strengthen is the popularity of craft wines and beers.

Although concerns have been voiced that craft beer’s ‘bubble is about to pop’ reports show that the demand for premium beverages remains.

At the same time, a recent study has shown that millennials are drinking less alcohol than previous generations, and Gen Ys even less than millennials. This, in turn, has spurred the sales of zero-proof beverages, such as alcohol-free beer.

It is intertwined with this in another beverage trend, that of ‘functional’ drinks such as kombucha and jun tea.

5. It’s All About the Experience

food and beverage experiencesIf you have been trend digging, you might already know consumers are placing a higher value on experiences than purchases.

A recent study revealed that 72% of millennials would rather spend on experiences than possessions. This trend ties in well to the food and beverage industry, which is in many ways experienced based.

However, there are numerous ways that establishments can increase the experience factor for guests. These include creating pop-up restaurants, hosting wine tastings and food pairings, providing samples, and hosting brand-partnership events.

6. Levantine Cuisine Is Getting a Lot of Love

If you have yet to hear the term, Levantine cuisine encompasses the foods native to Israel, Turkey, Lebanon, and many other areas in the Eastern Mediterranean.

Levantine cuisine has been seeing a surge of popularity and sources state that Israeli cuisine alone has seen a 37% growth in menu penetration over the last 4 years.

7. Technology Takes Customer Service to New Heights

Increasing adoption of technology is another trend that 2020 is bearing witness to. While robots are undertaking food delivery, customers can pre-order menu items, rate services, and even pay for orders via dedicated apps.

At the same time, apps are also allowing restaurants to track things like food waste and carbon emissions.

Behind the scenes, POS systems are growing in their functions and capability, allowing businesses to integrate sales, inventory, accounting, and more.

With new developments coming out every year, the technology adoption trend in the food and beverage industry is likely to only but grow from here.

8. Demand for Food Deliveries Shoot up in Response to COVID-19

Although food and meal delivery has been on on the rise for some time, the event of COVID-19 has shot this trend into prime position.

As people self isolate in an attempt to control the pandemic, food delivery orders have skyrocketed, prompting services like Uber Eats and Just Eat to cut rates in the face of the crisis.

Restaurants and food and beverage companies that can pivot to meet this demand could widen their scope in this restricted period and set themselves up for increased market share after the pandemic has run its course.

Now You Know About the Biggest 2020 Food and Beverage Industry Trends

Staying ahead of industry trends is one of the best ways to ensure that your establishment keeps its competitive edge.

If you are always looking for that edge, and have not yet changed over to a POS system, we invite you to browse our range of POS solutions today. Cutting edge POS capabilities can allow business within the food and beverage industry to increase accuracy and security, cut down on time, and hone in on valuable sales and inventory insights.

If you have any questions about our solutions, please contact us, and we will be happy to help.