Cost Of Living Impacts On Consumer Habits
There’s no way to sugarcoat it: the cost of living is a crisis, and it is rising, negatively impacting businesses. As a business owner or director, we know you’re working hard daily to keep your doors open and your staff employed. We also know that you want to offer your customers the best possible experience […]
Boost Customer Retention With Personalisation
For restaurants and hotels, winning the minds and hearts of potential customers is increasingly about getting inside their minds and hearts. And this is where personalisation – the ability to use what you know about a customer to provide a tailored experience – comes in! Personalisation within the hospitality industry is ever-growing. Today, customers expect […]
5 Ways to Boost Customer Experience
The dining industry is more competitive than ever. This has made it necessary for restaurants to boost customer experience to stay ahead of the competition. In addition to increasing the customer retention rate, better customer service increases revenues and customer base. In fact, research shows that 7 out of 10 consumers are willing to spend […]
Market Segmentation In The Hospitality Industry
If you work in the hospitality industry, you must know how crucial it is to tackle your hospitality management issues. Well, one of the most vital elements of your revenue management strategy is market segmentation. In addition to expanding your hospitality business into new markets, market segmentation enlarges your consumer base and gives you better […]
Welcoming Customers Back After Freedom Day
Since the country went into lockdown in early 2020, one of the most negatively impacted industries has been the hospitality industry, with tens of thousands of hotels, pubs, and cafes closed. However, with the discovery of vaccines early this year, most COVID-19-related restrictions have been eased. Consequently, the food and beverage industry is undergoing a […]
Customer Satisfaction Myths Tripping You Up
If you own a restaurant, you’re no doubt constantly looking for ways to improve and streamline. There are many ways to do this, but persistent customer satisfaction myths could trip you up if you don’t know how and why to avoid them. Generating cash flow and satisfying your customers while holding yourself to a standard […]
Restaurant Convenience For Customers
We can all agree that 2020 was a chaotic year. It showed who we are, what we want, and the things we really care about. Consumers suddenly found themselves stuck at home, aching for a taste of the outside world. Many took up hobbies, including cooking. And a considerable majority ended up relying on take-out […]
What are the 5 Biggest Challenges facing Quick Service Restaurants Today?
The Quick Service Restaurant industry has always demanded forward-thinking leadership with the flexibility to pivot and adapt quickly in order to meet the ever-changing expectations and demands of modern society. Consumer behaviour today bears little resemblance to consumer behaviour of previous decades. The internet and social media have accelerated the speed at which industry-wide changes […]
The Hospitality ‘New Normal’ Of 2021
As we prepare for a New Year, amid another national lockdown, it’s hard not to wonder what 2021 will hold for the hospitality industry after a chaotic 2020. Let’s go over some things you can do and start thinking about now to maximise customer experience and profits in 2021. On a business level, the pandemic’s […]
The Shift to Consumer Apps in Hospitality
The hospitality industry is one of the sectors that is being hit the hardest by the COVID-19 global pandemic. In order to survive these unprecedented times, hospitality companies are adapting and making changes like never before. One of those changes is the use of DIRECTorder consumer apps. These apps allow customers to order their food […]